1Have you set aside dedicated time each week to build this, separate from your day to day work?
2Do you know who will handle patient queries and admin from day one, even if that starts as you?
3Are you prepared for the first twelve months to be about feedback and refining rather than profit?
4Do you know how many months of running costs you can cover before the clinic pays for itself?
5Have you chosen a specific service to lead with, rather than launching with everything?
6Do you know what your second service will be, and why?
7Do you know what you are legally allowed to advertise for a prescription only service?
8Do you have a plan to collect reviews from your very first patients?
9Do you own the patient record, the email list and the reorder, or does your platform?
10Have you designed what happens after the sale: delivery, follow up and the reason they reorder?